All Your Green Blog

First, I saw that Tom's of Maine was acquired by Clorox. "Oh no!" I thought to myself. "There's no way a bleach company can maintain any semblance of eco-friendly sustainability!" I was worried that my company was carrying products from Tom's of Maine, and I'd be guilty by association! I'm still skeptical, but it seems that they might be moving in the right direction. Now, this isn't on moral grounds. They see a potential market, once just a niche, as natural and environmentally friendly products become more and more mainstream. There's money to be made, that's why they're doing it.

But to be frank, I'm not sure if I care why at all. The execution is all that really matters. If the purchase of Tom's of Maine was a part of a company-wide movement toward a greener future, I'd hold of on condemning them as greenwashers till they re-earn my distrust. What can I say, I'm an optimist.

In case you were wondering how I came to the capitalist conclusion of their motivation, they practically admit it. There's really nothing for them to be ashamed of. They're reacting to the demands of a more eco-conscious public, and I take that to be a very good sign.

But time will tell if this is a move in the right direction, or just more greenwashing. Here's my fingers crossed.